Podcast Episodes
Back to SearchFacing ROAS reality: a measurement deep-dive
Episode 385
Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman …
7 months, 3 weeks ago
Festive, but effective: what's working in festival marketing
Episode 384
The festive season is getting started, and many brands are feeling the crunch. WARC's Rica Facundo and Biprorshee Das discuss best practice strategie…
8 months ago
TV as a full-funnel channel
Episode 383
TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's …
8 months ago
Breaking the 'efficiency death spiral' and the CMO-CEO transition
Episode 382
Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectivenes…
8 months, 1 week ago
Beats, bots and influence: new effectiveness research you need to know
Episode 381
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effe…
8 months, 1 week ago
Less bland, more brilliance: strategy skills for a new era
Episode 380
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Bur…
8 months, 2 weeks ago
How strategists can get their groove back
Episode 379
According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how st…
8 months, 2 weeks ago
Ad agency strategists face a turning point: what's next?
Episode 378
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yak…
8 months, 2 weeks ago
Revisiting '100 things a planner should know'
Episode 377
100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss s…
8 months, 3 weeks ago
Big Tech's continued dominance defines 2025 ad spend
Episode 376
The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all othe…
8 months, 3 weeks ago