Podcast Episodes
Back to SearchBest of 2025: Strategy skills for a new era
Episode 405
The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to d…
5 months, 2 weeks ago
Best of 2025: How brand equity drives growth
Episode 404
WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro,…
5 months, 3 weeks ago
Best of 2025: Staying effective in a 'lots of little' media market
Episode 403
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’…
5 months, 3 weeks ago
Best of 2025: What 1.1 million purchase journeys tell us about reach
Episode 402
Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, chal…
5 months, 4 weeks ago
Best of 2025: Shifting from campaigns to creative platforms
Episode 401
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down wi…
6 months ago
Holiday special: The best new ideas in effectiveness
Episode 400
It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creator…
6 months ago
2026 trends: The zero-click customer journey
Episode 399
AI is gaining influence across the customer journey but even as brands experiment with it, more established strategies and channels will remain impor…
6 months, 1 week ago
Most Contagious: Vaseline Verified turns UGC on its head, and more
Episode 398
How Vaseline Verified tapped creator conversations to fact check product hacks, The Ordinary breaks tired beauty marketing norms, and finding the sig…
6 months, 1 week ago
Most Contagious: KitKat's longevity secret, Scambaiter Granny and more
Episode 397
The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Rec…
6 months, 2 weeks ago
2026 trends: The creator marketing gamble
Episode 396
Brands are projected to spend $37 billion on creators in 2026. But marketers still face challenges in proving effectiveness. Billion Dollar Boy's Bec…
6 months, 2 weeks ago