Podcast Episodes
Back to SearchMarketing frameworks for a digital-first world
Episode 439
Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of sea…
5 months, 1 week ago
What resilience means for brands right now
Episode 438
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and e…
5 months, 2 weeks ago
The Effective CMO: Sephora's Zena Arnold
Episode 437
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing…
5 months, 2 weeks ago
Effective marketing is built on soft skills
Episode 436
Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Chris…
5 months, 3 weeks ago
AI vs. retail media: why brand trust still wins
Episode 435
From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Mar…
5 months, 3 weeks ago
Four frameworks marketers need to know
Episode 434
Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modif…
5 months, 4 weeks ago
Why brand is critical in the age of generative AI
Episode 433
In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WA…
6 months ago
Systems thinking: what it is and what it's not
Episode 432
Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP …
6 months ago
Implications of the Gulf energy crisis
Episode 431
WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsel…
6 months, 1 week ago
Here comes System 3: a theory of artificial cognition
Episode 430
System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Fer…
6 months, 1 week ago