Episode Details
Back to EpisodesEffective marketing is built on soft skills
Episode 436
Published 5 months, 3 weeks ago
Description
Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Christina Aventi join WARC's Rica Facundo to discuss the outsized influence of soft skills including trust, psychological safety and simplicity. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
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