Podcast Episodes
Back to SearchFootball fever: why this year's World Cup will be different
Episode 429
The 2026 men's FIFA World Cup is expected to inject $10.5bn into the ad market, but media fragmentation is changing the game for advertisers. WARC's …
6 months, 2 weeks ago
WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
Episode 428
Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer f…
6 months, 2 weeks ago
The Effective CMO: AIA's Stuart A. Spencer
Episode 427
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to …
6 months, 3 weeks ago
Storytelling is an increasingly overlooked art form
Episode 426
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer …
6 months, 3 weeks ago
The creative dividend: media spend and creative quality are better together
Episode 425
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Ti…
6 months, 4 weeks ago
WARC Rankings: AXA's 'Three Words' wins the Creative 100
Episode 424
AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers …
7 months ago
Tackling the twin pace effectiveness gap
Episode 423
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC…
7 months ago
The 'two-audience problem': brand building in the age of AI
Episode 422
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick join…
7 months, 1 week ago
Shanghai Tang's Derek Sulger on the next era of luxury growth
Episode 421
The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jen…
7 months, 1 week ago
The evolution of media's connected consumer
Episode 420
Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at t…
7 months, 2 weeks ago