Podcast Episodes
Back to SearchThe Effective CMO: Popeyes' Alexandre Antonello
Episode 395
Fried chicken enthusiasts, unite! Popeyes' Alexandre Antonello joins WARC' Cathy Taylor to share how the fast-food giant is tackling the economic cru…
6 months, 3 weeks ago
Lazada's Magnus Ekbom on e-commerce's big mistake
Episode 394
Magnus Ekbom co-founded Lazada, the Asian e-commerce giant, leading the business from start-up to sale before exiting in 2022. He joins WARC's Rica F…
6 months, 4 weeks ago
The Effective CMO: Cathay Pacific's Edward Bell
Episode 393
In an era where emotion drives 50% of airline choice and experience trumps products, Cathay Pacific's Edward Bell explains to WARC’s Jenny Chan why A…
6 months, 4 weeks ago
2026 trends: Doomscroll fatigue fuels immersive experiences
Episode 392
Existential anxiety and digital fatigue are shaking up the experience economy, driving more interest in escapism and 'IRL'. S. Subramanyeswar, Group …
7 months ago
How Reddit saved marketing for Skoda Octavia
Episode 391
WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe…
7 months ago
2026 trends: the 'vanishing middle' and shifting milestones
Episode 390
Years of economic uncertainty is impacting not only how consumers spend, but also their life milestones. WARC's Adi Kishore and Cathy Taylor, with Ri…
7 months, 1 week ago
Tackling the customer experience gap
Episode 389
Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the custom…
7 months, 1 week ago
AI can be a rocket ship for mid-market brands
Episode 388
Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Carol…
7 months, 2 weeks ago
Your brand's secret weapon: employees
Episode 387
Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy…
7 months, 2 weeks ago
The new rules of search in an AI world
Episode 386
LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about…
7 months, 3 weeks ago