Episode Details
Back to EpisodesWARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
Episode 428
Published 2 months, 4 weeks ago
Description
Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, and WARC's Amy Rodgers discuss why Real Beauty's impact proves the power of longevity in boosting marketing effectiveness.