Episode Details
Back to EpisodesThe 'two-audience problem': brand building in the age of AI
Episode 422
Published 3 months, 2 weeks ago
Description
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick joins WARC's Lena Roland to discuss the most critical question for marketers today: If brands are shortcuts for humans, what happens when machines start using them too?