Podcast Episodes
Back to SearchSuper Bowl 2026: the ads that won
Episode 415
Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads, and what they tell us about advertising in 2026. Guests: Vanessa…
4 months, 2 weeks ago
A new model for media planning
Episode 414
Established models for media planning and buying are breaking. ‘Systems planning’ describes a new approach. Omnicom Media's Global CSO, Jonathan Rigb…
4 months, 2 weeks ago
Winning the mid-funnel in China
Episode 413
Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC’s Jenny Chan explores practical guides for b…
4 months, 3 weeks ago
What's actually working in creator marketing
Episode 412
How do you know if creator marketing is really building brands or just delivering a sugar rush of short-term views? WARC's Anna Hamill and Catherine …
4 months, 3 weeks ago
The proven power of values-driven marketing
Episode 411
Research from WARC + Aletheia found that a values-driven approach to insights, messaging and media leads to lifts in ad preference, likability, and r…
4 months, 4 weeks ago
Behavioural science is still marketing's secret weapon
Episode 410
How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discu…
5 months ago
Navigating media strategy in the age of automation
Episode 409
Media futures expert Dan Calladine is back to examine 2026 trends and advise on how brands can thrive in times of guaranteed uncertainty. Hosted by A…
5 months ago
The Effective CMO: Pernod Ricard's Matt Foley
Episode 408
Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for Amer…
5 months, 1 week ago
The true meaning of cultural relevance
Episode 407
What does it mean for a brand to be ‘in culture’? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing?…
5 months, 1 week ago
Global Ad Trends: navigating media's 'new normal'
Episode 406
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald…
5 months, 2 weeks ago