Podcast Episodes
Back to SearchBreaking down the nostalgia industrial complex
Episode 449
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious…
4 months ago
Changing the playbook: Sports marketing's next era
Episode 448
With billions pouring into sports marketing this year, the stakes are high for brands. Ahead of the FIFA World Cup, and with more advertisers backing…
4 months, 1 week ago
Connecting sustainability with marketing effectiveness
Episode 447
How do social values and environmental sustainability boost marketing effectiveness? Goodvertising's Thomas Kolster joins WARC's Amy Rodgers to discu…
4 months, 1 week ago
The Effective CMO: The New York Times' Amy Weisenbach
Episode 446
How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's An…
4 months, 2 weeks ago
Five 2026 consumer trends you need to know
Episode 445
AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Ste…
4 months, 2 weeks ago
The Multiplier Playbook: your guide to better marketing
Episode 444
Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that …
4 months, 3 weeks ago
How Meta evolved its advertising proposition
Episode 443
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell…
4 months, 3 weeks ago
The Multiplier Effect: what we know so far
Episode 442
WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance a…
5 months ago
How marketing measurement is evolving in 2026
Episode 441
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as …
5 months ago
The daytime drop: rethinking social media effectiveness
Episode 440
Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of hom…
5 months, 1 week ago