Podcast Episodes
Back to SearchWhy C-suite alignment is an urgent marketing priority
Episode 458
CMOs often struggle to secure long-term brand investment, missing out on its multiplier effect on performance. Mike Menkes and Jason McNellis of Anal…
3 months, 2 weeks ago
Live in Cannes: The new, old rules of brand growth
Episode 457
Bonsoir from Cannes Lions! On our last daily pod, we chat to Les Binet and Mel Arrow on the new /old rules of brand growth, Coinbase discusses brand …
3 months, 2 weeks ago
Live in Cannes: Building brands in the efficiency era
Episode 456
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era',…
3 months, 2 weeks ago
Live in Cannes: SURPRISE! and other ways to win
Episode 455
Bonjour! On day 3 in Cannes, we learn more about the power of surprise with Jon Evans and Adam Morgan, TNT Sports and Twitch take on Gen Z sports med…
3 months, 2 weeks ago
Live in Cannes: The effectiveness experts will see you now
Episode 454
It's day 2 at Cannes Lions! Today we're talking all things effectiveness with new research from Effie, EOS Products shares how it became a marketing …
3 months, 3 weeks ago
Live in Cannes: Creative strategy in a changing world
Episode 453
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extr…
3 months, 3 weeks ago
Economic volatility stress-tests the global advertising market
Episode 452
The months-long closure of the Strait of Hormuz remains a serious test of global ad market resilience. WARC Media's Alex Brownsell and Kate Scott-Daw…
3 months, 3 weeks ago
Advice for aspiring CMOs
Episode 451
Jim Stengel has spent his career shaping the practice of modern marketing, and helping aspiring CMOs to take the next step in their career. He joins …
3 months, 4 weeks ago
How L'Oréal thinks about creator ROI
Episode 450
Beauty giants L'Oréal have built a new framework to quantify the impact of creators on marketing effectiveness. L'Oréal's Vas Kourakis and Meta's Mar…
4 months ago
Breaking down the nostalgia industrial complex
Episode 449
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? Welcome to our new sister podcast, This Is Contagious…
4 months ago