Podcast Episodes
Back to SearchThe creative dividend: media spend and creative quality are better together
Episode 425
Research from System1 & Effie found that combining creative quality with media spend significantly accelerates business outcomes. System1's Andrew Ti…
3 months, 1 week ago
WARC Rankings: AXA's 'Three Words' wins the Creative 100
Episode 424
AXA is the first financial services brand to top the WARC Creative 100. The creative minds behind the 'Three Words' campaign join WARC's Amy Rodgers …
3 months, 1 week ago
Tackling the twin pace effectiveness gap
Episode 423
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC…
3 months, 2 weeks ago
The 'two-audience problem': brand building in the age of AI
Episode 422
Brand building in the AI era is creating profound new tensions that tear at the very fabric of traditional brand strategy. T&P's Oliver Feldwick join…
3 months, 2 weeks ago
Shanghai Tang's Derek Sulger on the next era of luxury growth
Episode 421
The next era of luxury growth will be selective, elevated, and culture-led. Derek Sulger, Chairman of luxury retailer Shanghai Tang, joins WARC's Jen…
3 months, 3 weeks ago
The evolution of media's connected consumer
Episode 420
Media distribution models are being continually disrupted by new platforms and viewing habits. WARC's Alex Brownsell interviews industry leaders at t…
3 months, 4 weeks ago
How Netflix became an advertising behemoth
Episode 419
Netflix has entered its advertising era, building a significant revenue driver. And it's just getting started. WARC's Alex Brownsell and Celeste Huan…
4 months ago
What's actually working in sports marketing
Episode 418
Global sports fans spend over three trillion hours with sports each year, with another trillion hours set to be added by 2034. Sporting events are mo…
4 months ago
Media's shift from eyeballs to outcomes
Episode 417
Outcomes are increasingly important as a form of media measurement, and how campaigns are planned and budgets are allocated. What role remains for tr…
4 months, 1 week ago
Anatomy of a 2026 Super Bowl campaign
Episode 416
Liquid Death's Andy Pearson shares secrets of the brand's 2026 Super Bowl campaign: developing the idea, the creative process, and the highlights and…
4 months, 1 week ago