Episode Details
Back to EpisodesLive in Cannes: Creative strategy in a changing world
Episode 453
Published 2 days, 6 hours ago
Description
It's Day 1 of Cannes Lions! Today, new research reveals that the top 10 ads preferred by AI versus humans are almost completely different, BYD’s extraordinary journey from homegrown China brand to global automotive giant, and lessons in localising global brands from Heineken. Hosted by WARC's Rica Facundo.