Podcast Episodes
Back to SearchBeyond vibes: Creator strategies to drive real effectiveness
Episode 469
Just 29% of creator ads outperform the average brand ad. Research from System 1, WPP Media and Tiktok uncovers what drives attention, emotion and bra…
2 months, 1 week ago
The Effective CMO: Uber's Lucinda Barlow
Episode 469
Uber's Lucinda Barlow offers advice for marketers on how to build a safe culture for creative experimentation, identifying strategic blind spots, mak…
2 months, 1 week ago
The great divide: how to overcome marketing silos
Episode 468
How do the best marketers actually integrate brand and performance – not just in theory, but in org design, planning and measurement? Prophet’s Kate …
2 months, 2 weeks ago
Attention is the new architecture for AI visibility
Episode 467
Brand equity is essential to win on AI platforms. Equity can't be built without memory, and memory can't be built without attention. WARC's Alex Brow…
2 months, 2 weeks ago
Cultural intelligence matters more than ever
Episode 466
Cultural intelligence is high stakes for brands in the era of infinite content. Developing culturally-fluent talent is essential for brands seeking a…
2 months, 3 weeks ago
The harsh reality of advertising's shift to 'churn and burn'
Episode 465
New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two yea…
2 months, 3 weeks ago
Strategy standouts from Cannes Lions
Episode 463
Creative Strategy Lions jury president Sarah Lemarié and juror Dan Hill share powerful advice on how to level up strategic thinking, their stand out …
2 months, 4 weeks ago
Mark Ritson versus marketing's 'culture of bullsh*t'
Episode 462
Mark Ritson is back to talk all things marketing skills, back-to-basics brand fundamentals, the impact of AI on the marketing workforce and why he's …
3 months ago
Inside the Cannes Lions Creative Effectiveness jury
Episode 461
Cannes Lions jury president Bertille Toledano and juror Jane Wakely share tips for aspiring winners of the Creative Effectiveness Lions, including le…
3 months ago
How Fitflop broke through the performance plateau
Episode 460
How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Br…
3 months, 1 week ago