Podcast Episodes
Back to SearchAI vs. retail media: why brand trust still wins
Episode 435
From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Mar…
2 months ago
Four frameworks marketers need to know
Episode 434
Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modif…
2 months, 1 week ago
Why brand is critical in the age of generative AI
Episode 433
In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WA…
2 months, 1 week ago
Systems thinking: what it is and what it's not
Episode 432
Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP …
2 months, 2 weeks ago
Implications of the Gulf energy crisis
Episode 431
WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsel…
2 months, 2 weeks ago
Here comes System 3: a theory of artificial cognition
Episode 430
System 3 thinking recognises that AI now functions as an external cognitive partner in human decision-making, not just a tool. Thinkerbell's Adam Fer…
2 months, 3 weeks ago
Football fever: why this year's World Cup will be different
Episode 429
The 2026 men's FIFA World Cup is expected to inject $10.5bn into the ad market, but media fragmentation is changing the game for advertisers. WARC's …
2 months, 3 weeks ago
WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
Episode 428
Dove's 'Real Beauty' platform has driven brand growth for more than 20 years. Now, it's won the Effective 100. Zoe Hamilton, Chief Strategy Officer f…
2 months, 4 weeks ago
The Effective CMO: AIA's Stuart A. Spencer
Episode 427
Insurance brand AIA believes that scaring people undermines the very outcomes insurance marketers are trying to achieve. CMO Stuart Spencer talks to …
3 months ago
Storytelling is an increasingly overlooked art form
Episode 426
An Ipsos analysis of 15,000 ads showed that half of advertisers overlook the power of storytelling. Ipsos's Adam Sheridan joins WARC's Paul Stringer …
3 months ago