Podcast Episodes
Back to SearchFive 2026 consumer trends you need to know
Episode 445
AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Ste…
4 weeks, 1 day ago
The Multiplier Playbook: your guide to better marketing
Episode 444
Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that …
1 month ago
How Meta evolved its advertising proposition
Episode 443
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell…
1 month ago
The Multiplier Effect: what we know so far
Episode 442
WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance a…
1 month, 1 week ago
How marketing measurement is evolving in 2026
Episode 441
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as …
1 month, 1 week ago
The daytime drop: rethinking social media effectiveness
Episode 440
Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of hom…
1 month, 2 weeks ago
Marketing frameworks for a digital-first world
Episode 439
Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of sea…
1 month, 2 weeks ago
What resilience means for brands right now
Episode 438
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and e…
1 month, 3 weeks ago
The Effective CMO: Sephora's Zena Arnold
Episode 437
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing…
1 month, 3 weeks ago
Effective marketing is built on soft skills
Episode 436
Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Chris…
2 months ago