Episode Details
Back to EpisodesWhy brand is critical in the age of generative AI
Episode 433
Published 2 months, 1 week ago
Description
In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era.