Episode Details
Back to EpisodesThe Multiplier Effect: what we know so far
Episode 442
Published 1 month, 1 week ago
Description
WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far.