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The Effective CMO: Sephora's Zena Arnold

Episode 437 Published 1 month, 3 weeks ago
Description
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill.
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