Episode Details
Back to EpisodesBehavioural science is still marketing's secret weapon
Episode 410
Published 8 months, 3 weeks ago
Description
How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgence. For 40 years, WARC has been providing the marketing industry with
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