Episode Details
Back to EpisodesGlobal Ad Trends: navigating media's 'new normal'
Episode 406
Published 5 months, 2 weeks ago
Description
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.