Podcast Episodes
Back to SearchHow strategists can get their groove back
Episode 379
According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how st…
1 year ago
Ad agency strategists face a turning point: what's next?
Episode 378
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yak…
1 year ago
Revisiting '100 things a planner should know'
Episode 377
100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss s…
1 year ago
Big Tech's continued dominance defines 2025 ad spend
Episode 376
The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all othe…
1 year ago
Do marketers need to think like engineers?
Episode 375
Structured, data-driven thinking scales companies. Should marketers adopt the same mindset? Sorin Patilinet joins WARC's David Tiltman to discuss his…
1 year ago
The rise and rise of Reddit
Episode 374
Reddit’s ad revenue is forecast to grow 49.6% this year. WARC's Alex Brownsell and Celese Huang, with VCCP's Ayaz Hussain, discuss what Reddit offers…
1 year ago
Lessons from ecosystem brands
Episode 373
What do Apple, Disney and Pedigree have in common? They're all ecosystem brands. WARC's Anna Hamill and Catherine Driscoll discuss insights from The …
1 year, 1 month ago
Labubu what? How pop culture drives soft power
Episode 372
With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Mi…
1 year, 1 month ago
The Effective CMO: Telstra's Brent Smart
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss…
1 year, 1 month ago
The Effective CMO: Telstra's Brent Smart
Episode 371
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss…
1 year, 1 month ago