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Cannes Day 4: Not all reach is created equal
Episode 346
Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket suc…
1 year ago
Cannes Day 3: 'Creativity's not the wrapper, it's the f--king present'
Episode 345
It's time to shake up how we think about creativity. Experts guests including System1, Heineken, Rob Campbell, Paula Bloodworth and Kantar drop by th…
1 year ago
Cannes Day 2: Brand-building is so back
Episode 344
Brand building in a complex media landscape is the talk of the Croisette. Festival speakers including McDonalds, Spotify, Dr Grace Kite, the IPA, and…
1 year ago
Cannes Day 1: Creative ways to stop burning money
Episode 343
We're in Cannes! Expert speakers drop in to discuss unshittifying CX, the 'eye-watering' financial impact of dull media and how to unearth more insig…
1 year ago
The big stories to watch at Cannes Lions
Episode 342
Building influence in the C-suite, the creator takeover and 'unshittifying' CX... it's all happening at Cannes Lions 2025. WARC's David Tiltman and A…
1 year ago
Trends in entertainment and leisure marketers need to know
Episode 341
Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends markete…
1 year ago
Why strategy needs to be more feral
Episode 340
Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Le…
1 year ago
Sir Martin Sorrell is still bullish on advertising's future
Episode 339
S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's …
1 year ago
New research: the state of creativity in 2025
Episode 338
Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet…
1 year ago
How to prove marketing drives growth in uncertain times
Episode 337
Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought…
1 year ago