Podcast Episodes
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What 1.1 million purchase journeys tell us about reach
Episode 316
New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownse…
1 year, 3 months ago
Behind the winning work: WARC Rankings Creative 100
Episode 315
Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100!
Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, jo…
1 year, 3 months ago
Exclusive interview: The future of Effies
Episode 314
Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an ex…
1 year, 3 months ago
Staying effective in a 'lots of little' media market
Episode 313
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’…
1 year, 3 months ago
How brand equity drives growth
Episode 312
WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Fav…
1 year, 3 months ago
Are marketers missing the podcast opportunity?
Episode 311
Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Directo…
1 year, 4 months ago
Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand
Episode 310
In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris…
1 year, 4 months ago
Most Contagious NYC: How Clash of Clans and Nutter Butter think differently
Episode 309
Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAV…
1 year, 4 months ago
Analyzing 2025’s Super Bowl Ads
Episode 308
In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for Syste…
1 year, 4 months ago
Media planning in an age of abundance
Episode 307
Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search…
1 year, 4 months ago