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The Effective CMO: Dirt Is Good
Episode 349
Published 1 year, 3 months ago
Description
Shoppers around the world buy Unilever's Dirt Is Good laundry products 120 times per second. Tati Lindenberg, Chief Brand Officer for Dirt Is Good, joins to discuss localising a global masterbrand, partnerships with Arsenal FC and much more. Hosted by WARC's Anna Hamill.
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