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The Effective CMO: e.l.f Beauty's Kory Marchisotto

The Effective CMO: e.l.f Beauty's Kory Marchisotto

Episode 355 Published 1 year, 3 months ago
Description

E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC's Anna Hamill.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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