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The Effective CMO: Suncorp's Mim Haysom

The Effective CMO: Suncorp's Mim Haysom

Episode 353 Published 1 year, 3 months ago
Description

Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins WARC's Rica Facundo to discuss what effectiveness means to Suncorp.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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