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The Effective CMO: Suncorp's Mim Haysom
Episode 353
Published 11 months, 2 weeks ago
Description
Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins WARC's Rica Facundo to discuss what effectiveness means to Suncorp.