Podcast Episodes
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Marketing Truths: The Multiplier Effect Explained with System1
Episode 320
This is the third in our series of podcasts that talks to each of WARC’s partners about the evidence they contributed to WARC’s report, The Multiplie…
1 year, 6 months ago
Marketing effectiveness tips for small and medium brands
Episode 319
Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principle…
1 year, 6 months ago
Why advertisers need to shift from campaigns to creative platforms
Episode 318
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down wi…
1 year, 6 months ago
Behind the winning work: WARC Rankings Media 100
Episode 317
Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hami…
1 year, 7 months ago
What 1.1 million purchase journeys tell us about reach
Episode 316
New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownse…
1 year, 7 months ago
Behind the winning work: WARC Rankings Creative 100
Episode 315
Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100!
Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, jo…
1 year, 7 months ago
Exclusive interview: The future of Effies
Episode 314
Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an ex…
1 year, 7 months ago
Staying effective in a 'lots of little' media market
Episode 313
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’…
1 year, 7 months ago
How brand equity drives growth
Episode 312
WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Fav…
1 year, 7 months ago
Are marketers missing the podcast opportunity?
Episode 311
Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Directo…
1 year, 7 months ago