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Proving the link between advertising and profit
Episode 301
WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer,…
1 year, 8 months ago
How Change Brands are changing the world
Episode 300
WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people sp…
1 year, 8 months ago
dentsu's media trends 2025
Episode 299
WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of …
1 year, 9 months ago
Brilliant marketing or dark art?
Episode 298
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member …
1 year, 9 months ago
Marketer's toolkit 2025: Capitalising on the economic reset
Episode 297
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capital…
1 year, 9 months ago
Marketer's Toolkit 2025: The Age of Atomisation
Episode 296
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the EMEA region. Discussing the theme o…
1 year, 9 months ago
Marketer's Toolkit 2025: Closing the customer experience gap
Episode 295
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the APAC region. Discussing the theme o…
1 year, 9 months ago
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
Episode 294
WARC's Anna Hamill talks to Friederike Offermanns (Heineken) about how they are building a culture of creative effectiveness at Heineken and Tom Stan…
1 year, 10 months ago
Unpacking Customer Promises in B2B
Episode 293
WARC's Paul Stringer talks to Mimi Turner, Head of Marketplace Innovation at LinkedIn, Harjot Singh, Global Chief Strategy Officer at McCann & McCann…
1 year, 10 months ago
Most Contagious Live: rethinking creative bravery, DEI and Gen Z trends
Episode 292
WARC's Anna Hamill talks to Ali Hanan (Creative Equals) about the DEI backlash and Kian Bakhtiari (The People) about Gen Z trends. Contagious's Alex …
1 year, 10 months ago