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Insights from the WARC Awards - Local insights boost brand
Episode 268
The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can…
1 year, 9 months ago
Consumer trends: New shopping habits and the power of live events
Episode 267
The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris B…
1 year, 9 months ago
Insights from the WARC Awards - bold moves in media
Episode 266
The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can …
1 year, 9 months ago
Consumer Trends: Using AI and Multigenerational households in the US
Episode 265
The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh…
1 year, 9 months ago
3 in 15: Putting Attention into Practice
Episode 264
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outc…
1 year, 9 months ago
Consumer trends: The era of live, rising temperatures and "okay doomer" in Asia
Episode 263
The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Paten…
1 year, 9 months ago
2024 trends in programmatic advertising
Episode 262
WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-par…
1 year, 9 months ago
What Nike's Performance Marketing Strategy Tells Us About Effectiveness
Episode 261
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the s…
1 year, 10 months ago
Gaming – Advertising's untapped opportunity
Episode 260
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Di…
1 year, 10 months ago
What marketers need to know about Gen Alpha
Episode 259
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discu…
1 year, 10 months ago