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CMO Conversations: Bloomberg Media on growing news brands in volatile times
Episode 248
In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth s…
1 year, 11 months ago
Re-uniting creativity and media
Episode 247
WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativ…
1 year, 11 months ago
CMO Conversations: AB InBev’s Creative Effectiveness Transformation
Episode 246
WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being cre…
1 year, 11 months ago
Mark Ritson on creativity, brand, and the need for better strategy
Episode 245
WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of …
1 year, 11 months ago
Creative Effectiveness judging at Cannes Lions 2024: The inside story
Episode 244
WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. D…
2 years ago
WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
Episode 243
On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars P…
2 years ago
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
Episode 242
On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of bran…
2 years ago
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
Episode 241
On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transform…
2 years ago
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
Episode 240
On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Ad…
2 years ago
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
Episode 239
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Sto…
2 years ago