Podcast Episodes
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Looking at the power of aggregate attention
Episode 273
WARC’s Cathy Taylor talks with Havas’ Jon Waite and Lumen’s Mike Follett about new attention research that details the power of aggregate attention i…
2 years ago
3 in 15: The future of strategy 2024
Episode 272
WARC's David Tiltman speaks to Lena Roland about the recently released future of strategy report. Discussing how strategists feel about how their dis…
2 years ago
Generative AI: hype versus reality
Episode 271
WARC's Anna Hamill speaks to AI experts Dr Kimberley Hardcastle and The&Partnership's Oliver Feldwick about about what's working in generative artifi…
2 years ago
Insights from the WARC Awards - Finding new routes to drive growth
Episode 270
The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can …
2 years ago
Research: The Power of Emotions
Episode 269
WARC’s Amy Rodgers talks to DAIVID’s founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in…
2 years, 1 month ago
Insights from the WARC Awards - Local insights boost brand
Episode 268
The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can…
2 years, 1 month ago
Consumer trends: New shopping habits and the power of live events
Episode 267
The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris B…
2 years, 1 month ago
Insights from the WARC Awards - bold moves in media
Episode 266
The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can …
2 years, 1 month ago
Consumer Trends: Using AI and Multigenerational households in the US
Episode 265
The second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh…
2 years, 1 month ago
3 in 15: Putting Attention into Practice
Episode 264
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outc…
2 years, 1 month ago