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The enduring relevance of JWT's 1974 Planning Guide
Episode 218
Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice p…
2 years, 2 months ago
3 in 15: Rankings 2024
Episode 217
WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discuss…
2 years, 2 months ago
Marketing Truth #3: Creativity supercharges marketing's impact
Episode 216
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, di…
2 years, 2 months ago
3 in 15: Cultural insights from Spikes Asia
Episode 215
WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDo…
2 years, 2 months ago
Fixing a broken business model
Episode 214
In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & T…
2 years, 3 months ago
Why agency business models are hurting effectiveness
Episode 213
In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. …
2 years, 3 months ago
What is media?
Episode 212
WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and J…
2 years, 3 months ago
Why marketers need to build Associative Attention
Episode 211
WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on …
2 years, 3 months ago
Should we burn the marketing funnel?
Episode 210
WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing br…
2 years, 3 months ago
3 in 15: Contagious Radar report
Episode 209
WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. D…
2 years, 3 months ago