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WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
Episode 243
On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars P…
2 years, 4 months ago
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
Episode 242
On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of bran…
2 years, 4 months ago
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
Episode 241
On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transform…
2 years, 4 months ago
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
Episode 240
On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Ad…
2 years, 4 months ago
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
Episode 239
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Sto…
2 years, 4 months ago
WARC x Cannes Lions: Creative Impact in 2024
Episode 238
WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which wil…
2 years, 4 months ago
How synthetic data is transforming marketing research
Episode 237
WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic da…
2 years, 4 months ago
Bullshit strategy - and how to avoid it
Episode 236
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good an…
2 years, 4 months ago
3 in 15: The Future of Digital Commerce 2024
Episode 235
WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Comm…
2 years, 4 months ago
Marketing Truth #5: Building brands is much bigger than advertising
Episode 234
In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand buildin…
2 years, 4 months ago