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Marketing Truth #2: Strong brands have an effectiveness advantage
Episode 208
In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCe…
2 years, 3 months ago
3 in 15: Health of creativity
Episode 207
WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of cre…
2 years, 3 months ago
Are Chinese brands on to something on the global stage?
Episode 206
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies…
2 years, 4 months ago
3 in 15: Sports media in the era of fragmentation
Episode 205
WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in t…
2 years, 4 months ago
How brands can support responsible media investment
Episode 204
WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founde…
2 years, 4 months ago
Did 2024's Super Bowl ads reflect US diversity?
Episode 203
WARC’s Cathy Taylor talks about 2024’s Super Bowl ads and how well they represented the diversity of the US. A discussion with Morgan Gregory, founde…
2 years, 4 months ago
L'Oréal on how to effectively build brands in the world’s fastest growing markets in the digital age
Episode 202
WARC’s Asia editor Rica Facundo talks to L'Oréal’ Lex Bradshaw-Zanger, CDMO SAPMENA Region about L'Oréal’s approach to brand building in the era of d…
2 years, 4 months ago
The Cost of Dull, and Highlights from Creative Impact NYC
Episode 201
WARC’s Americas Editor Ann Marie Kerwin and SVP Content David Tiltman talk about Creative Impact NYC. Discussing putting creativity back into effecti…
2 years, 4 months ago
Why signalling matters in media
Episode 200
WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubb…
2 years, 4 months ago
3 in 15: Future of Media 2024
Episode 199
WARC's Alex Brownsell and Paul Stringer talk about three key themes from 2024's Future of Media report. Discussing platform power in the era of AI, t…
2 years, 4 months ago