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Marketing Truth #2: Strong brands have an effectiveness advantage
Episode 208
Published 2 years, 3 months ago
Description
In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCenturyBrand, discuss how having a strong brand boosts effectiveness and yields improved results in all marketing channels, including performance.
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