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3 in 15: The Future of Measurement 2024
Episode 223
Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Rep…
2 years, 6 months ago
3 in 15: Performance marketing
Episode 222
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in m…
2 years, 6 months ago
3 in 15: Travel and Tourism
Episode 221
Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the la…
2 years, 6 months ago
The State of Creativity
Episode 220
WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.
Discussing the …
2 years, 6 months ago
How a brand crisis plays out in Red states vs. Blue states
Episode 219
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a b…
2 years, 6 months ago
The enduring relevance of JWT's 1974 Planning Guide
Episode 218
Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice p…
2 years, 6 months ago
3 in 15: Rankings 2024
Episode 217
WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discuss…
2 years, 6 months ago
Marketing Truth #3: Creativity supercharges marketing's impact
Episode 216
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, di…
2 years, 6 months ago
3 in 15: Cultural insights from Spikes Asia
Episode 215
WARC’s Asia Editor Rica Facundo discusses three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDo…
2 years, 6 months ago
Fixing a broken business model
Episode 214
In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa De Bonis CEO at Huge, Nick Baker, founder at Stick & T…
2 years, 7 months ago