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The year in digital commerce
Episode 188
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski d…
2 years, 6 months ago
The year in creative effectiveness
Episode 187
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move fr…
2 years, 6 months ago
The year in media
Episode 186
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurge…
2 years, 6 months ago
The year in strategy
Episode 185
This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy t…
2 years, 6 months ago
Sports sponsorship marketing: How to secure long-term relevance and resonance
Episode 184
This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned pa…
2 years, 6 months ago
How marketers and agencies can get started with Generative AI
Episode 183
This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, bene…
2 years, 6 months ago
Sorrell on the 2024 economy, China and AI
Episode 182
WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, …
2 years, 6 months ago
APG Creative Strategy Awards: What the judges are really thinking
Episode 181
This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strat…
2 years, 6 months ago
CMOs on 2024: Asahi's Grant McKenzie on the evolution of beer marketing
Episode 180
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks …
2 years, 7 months ago
CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
Episode 179
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce…
2 years, 7 months ago