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Why agency business models are hurting effectiveness
Episode 213
In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder at The Business Model Company. …
2 years, 7 months ago
What is media?
Episode 212
WARC’s Alex Brownsell talks to Matt Hill, director of research and planning at Thinkbox, Jackie Lyons, head of planning at Havas Media Network, and J…
2 years, 7 months ago
Why marketers need to build Associative Attention
Episode 211
WARC’s Lena Roland talks to marketing consultant Samuel Brealey and Max Stricker, client director at Triniti Marketing about their latest article on …
2 years, 7 months ago
Should we burn the marketing funnel?
Episode 210
WARC’s America's editor Ann Marie Kerwin talks to creative marketing strategist and author Michael Fanuele about the tension inherent in balancing br…
2 years, 7 months ago
3 in 15: Contagious Radar report
Episode 209
WARC's Insight Director Aditya Kishore talks to Alex Jenkins, Editorial Director at Contagious about the key findings from the recent Radar report. D…
2 years, 7 months ago
Marketing Truth #2: Strong brands have an effectiveness advantage
Episode 208
In this second episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Colin Chow, Global Managing Partner at TwentyFirstCe…
2 years, 7 months ago
3 in 15: Health of creativity
Episode 207
WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of cre…
2 years, 7 months ago
Are Chinese brands on to something on the global stage?
Episode 206
WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies…
2 years, 8 months ago
3 in 15: Sports media in the era of fragmentation
Episode 205
WARC’s SVP Content David Tiltman talks to WARC Media’s Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on sports media in t…
2 years, 8 months ago
How brands can support responsible media investment
Episode 204
WARC’s Cathy Taylor talks to Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, and CEO and Founder of AJL Advisory, and Arielle Garcia, founde…
2 years, 8 months ago