Podcast Episodes
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CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship
Episode 178
In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic…
2 years, 7 months ago
Three marketing trends for 2024
Episode 177
WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, gene…
2 years, 7 months ago
3 in 15: Cultural advantage
Episode 176
WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is …
2 years, 7 months ago
Why APAC needs to play catchup in ensuring media quality
Episode 175
This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify an…
2 years, 7 months ago
Insights from the WARC Awards – brave brands
Episode 174
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.
…2 years, 7 months ago
How Mars built a culture of creative effectiveness
Episode 173
This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in cr…
2 years, 7 months ago
Insights from the WARC Awards – using data to spark creativity
Episode 172
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week…
2 years, 7 months ago
Learnings from SXSW Sydney – investing in creativity
Episode 171
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer K…
2 years, 7 months ago
Insights from the WARC Awards – product solutions to marketing challenges
Episode 170
The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.
This week,…
2 years, 8 months ago
3 in 15: Retail media's path to consolidation
Episode 169
WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, whic…
2 years, 8 months ago