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Stories behind winning campaigns at the Marketing Society Awards
Episode 168
This week WARC’s Anna Hamill shares insights from some of the stand out cases from this year’s Marketing Society Awards. This episode features three …
2 years, 8 months ago
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
Episode 167
The final episode of the WARC Podcast from EffWorks 2023. Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Trans…
2 years, 8 months ago
WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media
Episode 166
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effec…
2 years, 8 months ago
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
Episode 165
The first of three daily episodes of the WARC Podcast from EffWorks 2023.
Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurenc…
2 years, 8 months ago
The Future of Strategy and why marketers need a reality check
Episode 164
This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet …
2 years, 8 months ago
How to bring bravery back to strategy
Episode 163
This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorc…
2 years, 8 months ago
Do we need to rethink ‘brand vs. performance’?
Episode 162
WARC’s David Tiltman talks brand vs. performance marketing with Jim Stengel, Cait Lamberton and Ken Favaro, authors of a recent article on the need t…
2 years, 8 months ago
3 in 15: The future of programmatic
Episode 161
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent…
2 years, 8 months ago
Why anime is the next big subculture for marketing
Episode 160
This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a…
2 years, 9 months ago
3 in 15: Drivers of brand growth
Episode 159
This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EM…
2 years, 9 months ago