Podcast Episodes
Back to Search
Marketer's toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
Episode 192
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region.
WARC’s Asia Editor, Rica Facu…
2 years, 9 months ago
dentsu's media trends 2024
Episode 191
This week WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2024. Discussing generative, monetizati…
2 years, 9 months ago
Why sonic branding is a marketer’s untapped distinctive asset for effectiveness
Episode 190
WARC's APAC editor Rica Facundo speaks to MassiveMusic’s Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research s…
2 years, 10 months ago
A Deep Dive into the ANA's New Programmatic Report
Episode 189
WARC’s Cathy Taylor talks to Bill Duggan, group EVP at the ANA and Tom Triscari, programmatic economist at Lemonade Projects. Discussing the latest A…
2 years, 10 months ago
The year in digital commerce
Episode 188
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski d…
2 years, 10 months ago
The year in creative effectiveness
Episode 187
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move fr…
2 years, 10 months ago
The year in media
Episode 186
Today we’re summarising the biggest talking points from this year in media. WARC’s David Tiltman and Alex Brownsell discuss Meta’s remarkable resurge…
2 years, 10 months ago
The year in strategy
Episode 185
This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy t…
2 years, 10 months ago
Sports sponsorship marketing: How to secure long-term relevance and resonance
Episode 184
This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned pa…
2 years, 10 months ago
How marketers and agencies can get started with Generative AI
Episode 183
This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, bene…
2 years, 10 months ago