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The year in creative effectiveness
Episode 187
Published 2 years, 6 months ago
Description
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies.
Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?