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Sorrell on the 2024 economy, China and AI
Episode 182
WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, …
2 years, 10 months ago
APG Creative Strategy Awards: What the judges are really thinking
Episode 181
This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strat…
2 years, 10 months ago
CMOs on 2024: Asahi's Grant McKenzie on the evolution of beer marketing
Episode 180
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks …
2 years, 10 months ago
CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
Episode 179
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce…
2 years, 10 months ago
CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship
Episode 178
In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic…
2 years, 10 months ago
Three marketing trends for 2024
Episode 177
WARC’s David Tiltman, SVP Content, and Aditya Kishore, Insight Director unpack the Marketer’s Toolkit 2024. They discuss political polarisation, gene…
2 years, 11 months ago
3 in 15: Cultural advantage
Episode 176
WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is …
2 years, 11 months ago
Why APAC needs to play catchup in ensuring media quality
Episode 175
This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify an…
2 years, 11 months ago
Insights from the WARC Awards – brave brands
Episode 174
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards.
…2 years, 11 months ago
How Mars built a culture of creative effectiveness
Episode 173
This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in cr…
2 years, 11 months ago