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Making a Promise to the Customer - 2. Proving it works
Episode 148
The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman …
2 years, 10 months ago
WARC Talks: Insights from the Creative Effectiveness winners
Episode 147
This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness categ…
2 years, 10 months ago
Making a Promise to the Customer - 1. Explaining the framework
Episode 146
The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman s…
2 years, 10 months ago
WARC Talks: P&G's culture of creative effectiveness
Episode 145
This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can bui…
2 years, 10 months ago
3 in 15: Cross-media effects
Episode 144
This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Gui…
2 years, 10 months ago
WARC Talks: Learning social commerce from APAC
Episode 143
This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectiv…
2 years, 10 months ago
CMO Conversations: Diageo's Susan Jones on media, gen AI and pivoting through the pandemic
Episode 142
The fourth and final episode in the series interviewing CMOs. WARC's Anna Hamill is joined by Susan Jones, Chief Digital Officer at Diageo. Discussin…
2 years, 11 months ago
WARC Talks: Emotion in advertising
Episode 141
This week WARC talk emotion in advertising with Ian Forrester, founder and CEO of DAVID, and Lynette Poh, Head of Marketing Communications at Singtel…
2 years, 11 months ago
CMO Conversations: HSBC's Becky Moffat on the current economic outlook, humour, and storytelling
Episode 140
The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic uphe…
2 years, 11 months ago
WARC Talks: Retail Media Trends with Colin Lewis
Episode 139
Colin Lewis, founder of RetailMedia.works, speaks with Gregory Grudzinski of WARC Digital Commerce about the interest in retail media at the recent C…
2 years, 11 months ago