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CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing

CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing

Episode 179 Published 2 years, 7 months ago
Description

In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill about pricing strategies through inflation, the artificial intelligence revolution, and brand purpose in a polarized world.

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