Podcast Episodes
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3 in 15: The future of programmatic
Episode 161
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent…
3 years ago
Why anime is the next big subculture for marketing
Episode 160
This week WARC’s Rica Facundo talks anime with Robin Lau, global strategist of digital and entertainment at Dentsu. Discussing the rise of anime as a…
3 years ago
3 in 15: Drivers of brand growth
Episode 159
This week, WARC's Lena Roland is joined by Catherine Driscoll, Commissioning Editor EMEA for WARC Strategy to discuss three themes from the recent EM…
3 years ago
How McDonald’s built a culture of creative effectiveness
Episode 158
This week WARC’s Aditya Kishore talks to Joan Colletta, Senior Director of Global Brand Leadership Team at McDonald's. Discussing how McDonald’s over…
3 years, 1 month ago
WARC Talks: Redefining ESG
Episode 157
This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived an…
3 years, 1 month ago
Consumer Trends: What’s driving the US Gen Z consumer
Episode 156
The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin ta…
3 years, 1 month ago
Consumer Trends: Inflation, social commerce and data privacy in Asia
Episode 155
The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks…
3 years, 1 month ago
Consumer Trends: Using behavioural science to tackle cost of living and sustainability
Episode 154
The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll …
3 years, 1 month ago
WARC Talks: Differentiation and distinctiveness
Episode 153
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institut…
3 years, 1 month ago
Making a Promise to the Customer - 4. Where next for the research?
Episode 152
The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at w…
3 years, 1 month ago