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WARC Talks: What should brands expect from Chinese consumers as China reopens?
Episode 118
This week WARC’s Asia editor, Rica Facundo talks to Reno Yue, SVP of Brand, Innovation & Digital Transformation at HYPERS, and Jenny Chan, WARC’s Chi…
3 years, 1 month ago
WARC Talks: Reputation versus brand
Episode 117
This week, WARC’s SVP content, David Tiltman is joined by Shann Biglione, Head of Strategic Solutions at Signal AI to discuss reputation and brand. W…
3 years, 1 month ago
3 in 15: Trends in search media
Episode 116
This week, WARC’s SVP content, David Tiltman is joined by WARC Media’s Head of Content Alex Brownsell and Data Journalist Celeste Huang to discuss th…
3 years, 2 months ago
WARC Talks: Behavioural science in an age of volatility
Episode 115
Marketing consultant and founder of Astroten, Richard Shotton joins WARC’s Imaad Ahmed, Head of Advisory in EMEA and Americas to discuss Richard’s la…
3 years, 2 months ago
Planning for Effective Outcomes #7: The Downfall of Media Measurement
Episode 114
The seventh and final episode in our series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the downfall of measurement with …
3 years, 2 months ago
WARC Talks: ESOV, attention and creative effectiveness
Episode 113
Marketing consultants Peter Field and Rob Brittain, and Professor Karen Nelson-Field, founder and CEO of Amplified Intelligence, join Alex Brownsell,…
3 years, 2 months ago
Planning for Effective Outcomes #6: The Creative Relationship
Episode 112
The sixth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about the creative relationship with Greg …
3 years, 2 months ago
3 in 15: Luxury marketing in an era of change
Episode 111
This week, Lena Roland, head of content for WARC Strategy is joined by Anna Hamill, senior editor for brands to discuss the recently published report…
3 years, 2 months ago
Planning for Effective Outcomes #5: Writing Creative Briefs
Episode 110
The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strateg…
3 years, 2 months ago
WARC Talks: Lessons from the WARC Rankings
Episode 109
This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from …
3 years, 2 months ago