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Making a Promise to the Customer - 4. Where next for the research?
Episode 152
The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at w…
3 years, 1 month ago
WARC Talks: Global ad spend outlook 2023/24
Episode 151
This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate …
3 years, 1 month ago
Making a Promise to the Customer - 3. Applying the model in real life
Episode 150
The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the resear…
3 years, 1 month ago
3 in 15: Connected TV's next episode
Episode 149
This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to disc…
3 years, 2 months ago
Making a Promise to the Customer - 2. Proving it works
Episode 148
The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman …
3 years, 2 months ago
WARC Talks: Insights from the Creative Effectiveness winners
Episode 147
This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness categ…
3 years, 2 months ago
Making a Promise to the Customer - 1. Explaining the framework
Episode 146
The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman s…
3 years, 2 months ago
WARC Talks: P&G's culture of creative effectiveness
Episode 145
This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can bui…
3 years, 2 months ago
3 in 15: Cross-media effects
Episode 144
This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Gui…
3 years, 2 months ago
WARC Talks: Learning social commerce from APAC
Episode 143
This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectiv…
3 years, 2 months ago