Episode Details
Back to Episodes
WARC Talks: Global ad spend outlook 2023/24
Episode 151
Published 2 years, 10 months ago
Description
This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Business Intelligence unit. WARC’s brand new ad spend forecast suggests a more positive outlook for investment, however, that return to growth will be uneven across channels and platforms.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.