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Making a Promise to the Customer - 1. Explaining the framework
Episode 146
Published 2 years, 10 months ago
Description
The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger Martin and Jann Schwarz, founder and global head of B2B Institute at LinkedIn.
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