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WARC Talks: Differentiation and distinctiveness
Episode 153
Published 2 years, 9 months ago
Description
This week WARC’s David Tiltman talks about differentiation and distinctiveness with Jenni Romaniuk, Research Professor at the Ehrenberg-Bass Institute, and Koen Pauwels, Distinguished Professor of Marketing at Northeastern University. How do these two ideas differ and does this difference matter?
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