Episode Details
Back to Episodes
Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA
Episode 193
Published 2 years, 5 months ago
Description
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the EMEA region.
WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Hugo Hensley, Head of Sports Services at Brand Finance, and Mark McGinn, Executive Director, Sustainability and Social Impact at Edelman. Discussing the power in sport sponsorship and how to build brand trust through sustainability.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.