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The year in digital commerce
Description
Today we’re summarising the biggest talking points from this year in digital commerce and retail media. WARC's David Tiltman and Gregory Grudzinski discuss the explosive growth of retail media, the impact it’s having on marketing structures, and what we’re seeing in social commerce.
Listen to the other episodes mentioned here: Why brand building is essential to scaling up profitably on digital marketplaces, How retail media is disrupting marketing structures, and Retail media trends with Colin Lewis
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
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