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Marketer's toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
Description
Today we’re unpacking the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region.
WARC’s Asia Editor, Rica Facundo talks to Trezelene Chan, head of sustainability, APAC, Kantar and Seema Punwani, Partner, R3. Discussing why its important to invest in local communities and how AI will shape marketing strategy in Asia.
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