Episode Details
Back to Episodes
Why signalling matters in media
Episode 200
Published 2 years, 4 months ago
Description
WARC’s Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.