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Rethinking brand purpose
Episode 233
WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Dis…
2 years, 4 months ago
3 in 15: WARC Awards winners 2024
Episode 232
WARC's SVP content David Tiltman speaks to WARC's Awards lead John Bizzell about three winning case studies entered into the 2024 WARC Awards.
Discus…
2 years, 5 months ago
Attention beyond the screen
Episode 231
WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OO…
2 years, 5 months ago
A new blueprint for brand growth
Episode 230
WARC’s SVP content David Tiltman talks about the Blueprint for Brand Growth with Kantar’s Jane Ostler, EVP, Global Thought Leadership. Discussing the…
2 years, 5 months ago
Does marketing move share prices?
Episode 229
WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srin…
2 years, 5 months ago
3 in 15: How marketing impacts pricing
Episode 228
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pric…
2 years, 5 months ago
3 in 15: Social media reaches new peaks
Episode 227
WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Tr…
2 years, 5 months ago
Beyond performance marketing: Strategies to maximise short and long term outcomes
Episode 226
WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa…
2 years, 5 months ago
3 in 15: Decoding the Indian Gen Z
Episode 225
WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing h…
2 years, 5 months ago
Marketing Truth #4: Maximize reach to achieve the greatest impact
Episode 224
In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic …
2 years, 5 months ago