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Marketing Truth #3: Creativity supercharges marketing's impact
Episode 216
Published 2 years, 2 months ago
Description
In this third episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Jim DeLash, Omnichannel Marketing Director at GSK, discuss how emotional campaigns are strongly linked to effectiveness, with effective campaigns scoring higher on positive emotions such as enjoyment and involvement.
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