Podcast Episodes
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2024 trends in programmatic advertising
Episode 262
WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-par…
2 years, 1 month ago
What Nike's Performance Marketing Strategy Tells Us About Effectiveness
Episode 261
WARC’s Ann Marie Kerwin talks to Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity. Discussing the s…
2 years, 1 month ago
Gaming – Advertising's untapped opportunity
Episode 260
WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Di…
2 years, 2 months ago
What marketers need to know about Gen Alpha
Episode 259
WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network. Discu…
2 years, 2 months ago
Creative Effectiveness Lions 2024 - Insights from the winners
Episode 258
WARC's Amy Rodgers and John Bizzell talk about the winning campaigns from the 2024 Creative Effectiveness Lions. Discussing the three key themes from…
2 years, 2 months ago
Research: the consumer power of diverse audiences
Episode 257
Lydia Amoah (The Black Pound Report), Cass Naylor (Outvertising) and Ndu Uchea (Word On The Curb) join WARC's Anna Hamill to share insights from rese…
2 years, 2 months ago
3 in 15: Getting festive marketing right in India
Episode 256
WARC Asia's managing director Rica Facundo and India editor Biprorshee Das talk about three key takeaways from the latest India Spotlight getting fes…
2 years, 2 months ago
A look at how advertising portrays men – and how to fix it
Episode 255
As part of WARC’s ongoing coverage of masculinity in crisis, US Commissioning Editor Cathy Taylor talks with Alejandro Fieccone, global head of brand…
2 years, 2 months ago
CMO Conversations: Samsung on building the ultimate ecosystem brand
Episode 254
In this episode of CMO Conversations, WARC's Anna Hamill talks to Samsung UK's Chief Customer Officer, Deborah Honig, about building ecosystem brands…
2 years, 2 months ago
“How Brands Grow” with in-store advertising
Episode 253
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO…
2 years, 2 months ago