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3 in 15: How marketing impacts pricing
Episode 228
WARC Strategy's content director Lena Roland talks to Anna Hamill, senior editor for brands about the latest WARC guide to marketing’s impact on pric…
2 years, 1 month ago
3 in 15: Social media reaches new peaks
Episode 227
WARC's SVP of Content David Tiltman, and WARC Media's Head of Content Alex Brownsell talk about three important findings from the latest Global Ad Tr…
2 years, 1 month ago
Beyond performance marketing: Strategies to maximise short and long term outcomes
Episode 226
WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa…
2 years, 1 month ago
3 in 15: Decoding the Indian Gen Z
Episode 225
WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing h…
2 years, 1 month ago
Marketing Truth #4: Maximize reach to achieve the greatest impact
Episode 224
In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic …
2 years, 2 months ago
3 in 15: The Future of Measurement 2024
Episode 223
Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Rep…
2 years, 2 months ago
3 in 15: Performance marketing
Episode 222
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in m…
2 years, 2 months ago
3 in 15: Travel and Tourism
Episode 221
Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the la…
2 years, 2 months ago
The State of Creativity
Episode 220
WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.
Discussing the …
2 years, 2 months ago
How a brand crisis plays out in Red states vs. Blue states
Episode 219
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a b…
2 years, 2 months ago