Episode Details
Back to Episodes
Mark Ritson on creativity, brand, and the need for better strategy
Episode 245
Published 1 year, 11 months ago
Description
WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.