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Creative Effectiveness Lions 2024 - Insights from the winners
Episode 258
WARC's Amy Rodgers and John Bizzell talk about the winning campaigns from the 2024 Creative Effectiveness Lions. Discussing the three key themes from…
1 year, 10 months ago
Research: the consumer power of diverse audiences
Episode 257
Lydia Amoah (The Black Pound Report), Cass Naylor (Outvertising) and Ndu Uchea (Word On The Curb) join WARC's Anna Hamill to share insights from rese…
1 year, 10 months ago
3 in 15: Getting festive marketing right in India
Episode 256
WARC Asia's managing director Rica Facundo and India editor Biprorshee Das talk about three key takeaways from the latest India Spotlight getting fes…
1 year, 10 months ago
A look at how advertising portrays men – and how to fix it
Episode 255
As part of WARC’s ongoing coverage of masculinity in crisis, US Commissioning Editor Cathy Taylor talks with Alejandro Fieccone, global head of brand…
1 year, 10 months ago
CMO Conversations: Samsung on building the ultimate ecosystem brand
Episode 254
In this episode of CMO Conversations, WARC's Anna Hamill talks to Samsung UK's Chief Customer Officer, Deborah Honig, about building ecosystem brands…
1 year, 10 months ago
“How Brands Grow” with in-store advertising
Episode 253
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO…
1 year, 11 months ago
CMO Conversations: LVMH on 'the art of crafting dreams'
Episode 252
In this episode of CMO Conversations, WARC's Anna Hamill talks to LVMH's Global Brand Officer, Mathilde Delhoume, about the luxury company's role in …
1 year, 11 months ago
Inside the WARC Grand Prix jury room
Episode 251
WARC’s Awards lead John Bizzell talks to Susan Irving, CMO at Kruger Products and Gugu Mthembu, CMO at Telkom South Africa about judging for the WARC…
1 year, 11 months ago
CMO Conversations: Why LEGO is staying true to its enduring brand DNA
Episode 250
In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO sta…
1 year, 11 months ago
Mapping AI's impact on marketing teams
Episode 249
WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how g…
1 year, 11 months ago