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Influenceability, innovation and creative risk: SXSW recap
Episode 278
WARC's Rica Facundo discusses new research and strategies unveiled at SXSW that will help marketers become more effective.
Featuring interviews from…
1 year, 8 months ago
New models for thinking about advertising: Live from the IPA
Episode 277
In the second of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to Tom Roach (Jellyfish) about share of model, Leo…
1 year, 8 months ago
New marketing research you need to know: Live at the IPA
Episode 276
In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of cre…
1 year, 8 months ago
3 in 15: Baby Boomers' big digital shift
Episode 275
WARC's David Tiltman talks to WARC Media's Alex Brownsell and Celeste Huang about the latest Global Ad Trends report on Baby Boomers. Discussing Baby…
1 year, 8 months ago
How generative businesses create a path to purpose-powered growth
Episode 274
WARC's US commissioning editor Cathy Taylor talks with Neil Parker, chief strategy officer and co-founder of Co:Collective about the company’s resear…
1 year, 8 months ago
Looking at the power of aggregate attention
Episode 273
WARC’s Cathy Taylor talks with Havas’ Jon Waite and Lumen’s Mike Follett about new attention research that details the power of aggregate attention i…
1 year, 8 months ago
3 in 15: The future of strategy 2024
Episode 272
WARC's David Tiltman speaks to Lena Roland about the recently released future of strategy report. Discussing how strategists feel about how their dis…
1 year, 8 months ago
Generative AI: hype versus reality
Episode 271
WARC's Anna Hamill speaks to AI experts Dr Kimberley Hardcastle and The&Partnership's Oliver Feldwick about about what's working in generative artifi…
1 year, 8 months ago
Insights from the WARC Awards - Finding new routes to drive growth
Episode 270
The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can …
1 year, 9 months ago
Research: The Power of Emotions
Episode 269
WARC’s Amy Rodgers talks to DAIVID’s founder and CEO Ian Forrester about the power of emotion in advertising. Discussing which emotions over index in…
1 year, 9 months ago